Many small business owners have a slight understanding of the benefits of syndicating their content, but not everyone knows exactly what to do to achieve success. In fact, success is not as easy as setting up a blog to generate RSS feeds.
While most blog publishing platforms have built-in source code to produce feeds as soon as new content is created or modified, the entire process can be divided into two distinct areas; coding and human input.
RSS feed encoding is an automated process generated dynamically by programming languages such as PHP, Python, ASP, ASP.NET, or Ruby on Rails. Unless a business owner is also interested in web development, there isn’t much to do with this but just add content to the blog or website so that the script generates the feed and calls update services to report back.
Although from the human side, the business owner is responsible for the published content and success is strived in the way this content is marketed. A well-crafted Internet marketing strategy should pay attention to each published article and publication, using a descriptive title, no less than four words, and preferably with the main keyword.
Content should also be checked for spelling and grammar, as well as proper keyword density, which is the number of times a keyword or set of keywords occurs in an article without appearing spammy or keyword-filled. . Keyword density is measured in percentage and is based on the length of an article, but the recommended number should be between two and four percent.
A big marketing mistake is creating content with search engines in mind instead of analyzing what Internet users are looking for. Content syndicated via RSS needs to match a surfer’s expectations, not just feed the search engine crawl. Knowing what Internet users expect from a blog or website is getting closer to success.
However, RSS is also the best complementary communication tool to get the word out when it comes to product updates, new items in stock, or discontinued services. Therefore, a business owner may consider having more than one RSS feed, but one for each subject, area, or department. This will surely make life easier for surfers, subscribing only to the feeds they are interested in, and also for the websites that distribute their content, choosing the streamline that best suits their own requirements.
