There is a lot to do to organize a successful webinar. But, if you arrange to do each thing in advance and have a cheat sheet or to-do list to help you not forget anything, then you’ll get it done just fine. Let this be the beginning of your cheat sheet.


Write down the features you want the software to have so that you can run a webinar smoothly. Try different types of software, and then choose the software you want to use.

Define your audience

Who do you want to send your message to? It may seem strange to choose your audience first, but doing so will make choosing your topic easier. If you know who you’re talking to, you can customize any theme to suit them.

Develop a specific theme

Your topic should be something that solves an important problem for your audience. What is a big problem they have that you can solve?

Put a date

Setting a date early in the planning process is essential to doing so. If you wait too long to perfect everything, you won’t. Set a date and then work backwards on your calendar setting everything up.

choose a title

Using this information, develop a job title. You can also use job titles to tease your audience a bit. You can develop a poll to let them choose one of the titles.

Set your goals for the event

Set specific goals for your webinar, such as adding 100 targeted subscribers to your email list or selling five new memberships to your exclusive inner circle club. Write it down so you can see it each time you start developing a copy.

Create a series of automatic email responses

When people sign up early for the event, it’s great to have them on a list with a series of autoresponders attached to it to keep them informed and excited about the upcoming event.

Create a landing page

Using your event title and summary, add it and create a landing page that makes people want to register for your event. Make it as simple as possible. Don’t ask attendees too many questions or they’ll run away and you’ll miss it.

Build any form you need

Both your JVs and assistants will need forms. You will have to use forms to collect information on everyone on both sides of the fence. You can use something like Google Forms.

Invite joint venture partners

Once you know the focus of the event, you can invite JVs to do the event with you. Decide on the rules and responsibilities of the speakers in advance, and then invite about four times as many as you think you need to apply to be speakers.

Create the web copy

Get to work writing the copy for the event, or have someone do it. Even before the rest of the work is done, you need to start marketing your event as soon as possible.

Prepare an event page

Using that information, create your event page with all the information about the speakers, the topic, and the benefits of attending.

Collect speaker information

As speakers turn in their information, which must have a strict deadline, add it to the event page.

Send press releases

As soon as the date is set, the title is chosen, and the event is scheduled, you should send out a press release about your event.

invite everyone

It might seem like something you would think of, but invite everyone you know on your lists and have the speakers invite the people on your lists. Create a deadline date to start doing it.

Create a bonus for attendees

Everyone loves unannounced bonuses and opportunities. You can use these bonuses as they come in to tease your audience who haven’t signed up, but keep them secret from people who have signed up.

Collect slideshows from speakers

You never know what might happen, so it’s a good idea to collect speaker slides. They’re also great sidebars for webinar attendees who want to download them to follow along with a speaker.


Hold a practice session with the speakers about a week before the live event. Make it private and just have each speaker show up, share your screens, check your volume, and only take five minutes to make sure everything works.