Whether you’re generating leads or measuring the performance of your next event, trade show, or marketing campaign, you need to capture the right audience data for effective post promotion. This is a very important precedent-setting task when planning your company’s publicity event: people can design a wonderful occasion, but once the crowd leaves, the ultimate success really rests on how you’ll be able to communicate with them on a regular basis. your services or products.
Today’s technology offers a wealth of promotional solutions, but you must carefully select the proven components to combine and then create a highly visible and successful event, trade show or promotional program. The event should create attention and capture an audience. Second, the next important and most crucial phase is to keep the product or services you are promoting “alive and exciting” and in the customer’s mind for months and even a year after the occasion ends.
Before we continue, let’s describe the first steps: The key to a successful trade show, event campaigns.
1) What design can we use that will attract people to our event and captivate them?
2) How do we collect valuable data from our visitors without being intrusive or pushy?
3) What kind of visual elements should be added to create “staging” and strong appeal?
4) How do we get visitors to engage, “connect” and “engage” with our team in a passive way?
5) How will we manage the data we receive from our customers for post merchandising and communications?
A lot of trade show promotion these days is “random”, hoping that your company and your presence along with brochures etc. it will have some kind of impact on the client…hopefully they will read your brochure or contact you later; the odds are pretty low using this dinosaur method.
Traditional email hoarding techniques often result in a list of illegible scribbles or fake names and addresses. It is imperative to capture, collect, organize and analyze all data. It is also very important that you find a creative and fun way to integrate proven data capture programs into your next occasion. There are many data capture systems and we will talk about this in this article.
Many trade show promotions or events have used various methods to “engage” customers through games, magic, music, prize drawings, Ferris wheels, etc. However, people get bored with these methods and their motivation to get involved is often weak, as the prizes are the same as always: pens, trinkets, magnifying glasses and other useless promotional items that aren’t worth standing in line or talking to. sales representative to obtain them. one of them.
Times have changed and jaded people want something unusual if you want them to stop and listen. Plan to appeal to your emotions and/or needs. If you can present a completely unique and exciting occasion, you will succeed in gathering a crowd while being excellent and memorable. Without solving this first step, the ability to capture and stop leads to easily collect data will be nearly impossible.
The use of “interactive screens” is one of the most unbeatable tools used in the front-end of event data collection. Once you “engage” your customers with an interactive display, you can kick-start the data collection process that will be non-intrusive and passive at the same time.
The new high-tech special data collection cameras that take photos of people “interacting” with the fun screens you have are highly effective and have been proven to work for collecting accurate emails and other data. Once the unique, interactive, staged photograph of the person is taken by the specialized data camera – surfing a 30-foot virtual wave – they are given a business card with a code that they enter when they go to your website to download their exclusive, funny image.
If you carefully map the interactive and creative demo they are participating in, you will increase the motivation to purchase their image from your website: most studies show that 70% of people who use the data camera system combined with a show unique interactive results in great return rates from your trade show or occasion with promotional mailing campaigns.
Here is a perfect and proven example of a highly win-win occasion with “interactive shows” that includes the potential for data collection: “Virtual Video Interactive Navigation Screens”. Hawaiian tropical paradise theme seems to be a very popular designed occasion that never gets tired. The colorful and relaxed theme of the party meets the psychological needs of current trends: people love the vision of Hawaii as it is relaxed, relaxing and fun. So how do you bring a Hawaiian beach to any event with a wave of interactive action? Easy. There are several “interactive displays” that a business can rent and install in minutes.
A Hawaii-specific company rents out interactive displays and surf simulators at locations around the world; It comes complete with a background wave and a highly specialized photo camera that helps collect customer data. Clients like Microsoft, Nike, ABC Television, CBS Television, Sony Entertainment, Cisco Systems and many more have used these video surf simulators for their successful events, trade shows, team building or promotions.
This is the setting: Imagine the sounds of beach boys’ music and the peaceful rhythm of waves crashing on a white sand beach in Hawaii. Then, as you get closer to the event, you spot someone standing on a real Hawaiian surfboard in front of a big screen TV. You’ll also notice the crowd watching this “video surfer” laughing and sometimes whooping with joy – try to surf a big wave on the video monitor and score points by not “annihilating” everything while avoiding great white sharks and other obstacles in Water. .
To the side of the surf simulator, you will also notice a line and people waiting to take a memorable photo. People stand on a mini surfboard set up in front of a huge eight-foot wave mural with a palm tree. A special camera marks each photograph with a digital code and a timestamp to facilitate its later recovery. Gone are the days of instant printers etc. The code allows the holder to log in and go directly to their photo to download or paste it on the desired social network. Of course, before they get the memorable download, they enter your exact email address that you use to serve advertisement.
Case studies have shown a 70% accuracy rate for emails provided due to the motivation to get your unique photo. As you can easily see and understand, the combination of an interactive exhibit plus the special digital barcode camera offers the perfect blueprint for an event that pays off in the end because of the publicity afterward. If you plan to spend money on any occasion, trade show, or party, you’ll want to use this proven combination of components to better ensure your trade show, party, event, or overall marketing efforts.
