Social Media Optimization (SMO), as the name suggests, is the use of social media to attract more visitors from various social media such as social media websites, blogs, forums, etc. SMO is also known as social search engine optimization or social SEO. However, SMO is considered part of search engine marketing, but the emphasis is on attracting audiences from sources other than search engines.
According to studies, the time spent on social media activities such as social media, social games, blogs and forum posts by Internet users constitutes one third of the total time people spend on the Internet. Therefore, increasing your visibility on social media is very important so that most of this traffic is directed to your site.
Social media optimization is carried out in two ways, firstly, by optimizing your content using features like RSS feeds, polls, rankings, etc. You must have noticed that most of the websites today have Facebook. Do I like the button or Google? +1 button or a button that says “Follow us on Twitter?” This is a way for those websites to be added to your social internet circles, so the next time you visit your network where you liked, +1 or followed that website or business, you will automatically receive updates to these websites. and services. The same goes for RSS feeds; RSS feeds are summary articles that can redirect you to your source. So when you publish a great RSS feed, it should drive more traffic to your site.
The other way is to increase the visibility of your website in your brand name and in various mediums and not just in your content. You may have seen various blog or forum comments promoting a particular website or brand. It is very likely that they will direct some of the users to the links they are promoting. It also includes updating the status on various social media websites and interacting with other users. Blog comments and forum posting are some other ways.
Promoting your website on social media is a great way to attract the attention of the internet community to your website or business. It has become a strategic tool in internet based marketing. Many search engine optimization companies also offer SMO services as part of their package. It is a good option, as the SMO process can be time and resource consuming and may require your constant attention.
