The loading speed of your website can greatly affect the number of visitors. Being in the internet marketing industry, you probably already know that having good traffic within your site is very important as this will also determine sales conversion and revenue generation.
If you want to speed up your website load time, you might also want to take a close look at your server and database. This is also a factor that can slow down your website performance if not used correctly.
Here are some tips you could implement so your business doesn’t suffer because your website takes too long to load.
• Reduce the need to connect to other servers for images, audio or video. I am aware that searching for content on other servers is unavoidable because this method also provides good materials for your website. Just try to trim it down to the bare essentials. In cases where this can be avoided, do so because every time your website has to connect to another http:// things get a little slower.
• Also reduce the use of secure pages. There are certain pages on your website that absolutely need to be secure. For example, you should definitely use secure pages at checkout. For other pages on the site, you may want to use regular http as it is three times faster than secure pages.
• See if your server’s memory needs to be upgraded. Prolonged use of the server can make you feel very comfortable with it and you often forget that you need a memory boost too. Additional server memory can greatly improve the performance of your website.
• In addition to checking the server’s memory, also check the database server’s hard drive. A faster running hard drive can definitely make things faster.
• Separate the content server and the database server. Apart from the fact that this will make your website work faster, it is also more secure. Separating the two is very necessary, especially if your website has already increased in terms of visitor numbers.
Since we’re focusing on making your website perform to its full potential, let me share with you a couple of additional tips on how you can make your website perform better.
• Provide an indicator of the loading process for your site visitors. It’s good for visitors to know that the page they’re trying to access is already loading. This won’t necessarily make your site load faster, but it will give your visitors a reason to stick around and wait until the load is complete. However, I have to be honest, if your website is running too slow, the loading process indicator won’t really keep your visitors waiting.
• The number and size of cookies your site uses can also be a factor in the performance of your website. Decrease the number of cookies and reduce the size as well.
Creating a website can be tedious, but this is a very important factor in establishing an Internet marketing business. Take the time to continually improve it so you can maximize your site’s potential. You wouldn’t want to waste all the other efforts you put into site development just because people don’t visit it due to slow performance, would you?
