It’s not your fault!
I was mentored by the best small business development person in the world. Michael Gerber, author of E-Myth. That was about 28 years ago. I was a naive young man full of energy who wanted to know how business worked. I responded to a newspaper ad looking for a high energy person who could follow a system and learn how to help small businesses succeed.
Well, I went to the job interview with great excitement and they hired me and told me to come back on Monday to train. I will never forget the day, the hour or the place when HE entered. He, Michael Gerber began to speak. His eyes were a steely cold blue and were fixed as if he could see right through you, she was a little nervous when he looked at me. Did you know what I did last night? How could I? Looked like. His words pierced the commercial veil that was over my eyes. He said that “95% of all small businesses fail in the first 5 years, 90% in the first 6 months.” Wow, really? I thought it may be. He continued, there are companies like McDonald’s, IBM and others that have figured out a system. That can be doubled and generates cash over and over again day after day.
Then he talked about business titans Tom Watson, Ray Croc, over and over again with unfamiliar names of like-minded leaders. He creates a system, follow it over and over and over again. show it. Let others share the joy of success. Now he was hooked.
He went into more detail;
Do you know that less than 1% of all McDonald’s fail? You know why? It’s the system. He said, and then he said the most incredible phrase I’ve ever heard in my business career, “They eliminate discretion at the operational level.”
Now if I were to pay Michael Gerber a royalty for every time he used that phrase, it would be a great source of income for him. Develop a system and create an income stream.
Ralph Waldo Emerson said “if you build a better mousetrap, the world will make a way for us to your door” Yes indeed. Is there a system in place for the average person to generate an income stream? Yes there are. I have used a system for years and can duplicate it over and over again.
I have consulted companies for the last 28 years. I know what to look for and I’ll show you too. Are you interested? You can stop blaming yourself and now blame the system. Ugh… more to come.
