Bulk SMS means sending quick and short messages to a large number of people. The number can vary from hundreds to thousands. The same message is sent to all recipients included in a list. This service is frequently used for sales promotion and for advertising of products and services. For example, you can inform people about an upcoming event, such as a concert or the launch of a new device. However, these messages are usually sent to consumers who have volunteered to be among the customer list of any business or company. Voluntary messages can irritate the prospect and can be construed as harassment.
The purpose of sending bulk SMS is to inform people of local events such as music concerts, movies, club openings and sales announced by prominent stores in the local area, allowing those interested to attend the event. Any business that wants to promote its products or services should compile a list of phone numbers of its prospects and customers, and forward that list to a bulk SMS service provider, who writes the suggested message. The message is then sent to everyone whose phone number is on the list. Upon receiving the message, he can reply to it, if necessary, or simply write it down and discard it later.
Service providers generally charge monthly. Most companies consider that fee as an advertising expense, saving them the hassle of sending hundreds of messages on their own. It also saves them the expense of investing in proprietary software designed to send SMS messages in bulk.
Cost effectiveness
Compared to other options available to send messages to prospects or existing customers, the bulk SMS service turns out to be very affordable. Imagine the expense of making phone calls to hundreds of people and the time it would take to get things done. So you cannot be sure if the called person will receive your call and therefore will be informed of the next event. Thus, you save many hours of work and also the expense of making calls. By making use of the services of a bulk SMS provider, you can send your message to clients even if they are located in different parts of the world. Well, calling people on the phone could be more successful than sending SMS, especially when you are looking for new customers, but recipients would find that an SMS is less intrusive and does not take as much time. The most useful feature of an SMS is that the message is recorded on the recipient’s phone, allowing them to read it at their convenience.
