One of the best ways to develop your business is to start public speaking. That might be scary for some people, but the truth is, talking is scary for almost everyone before trying.

So before you freak out, at least consider giving it a try. Some people go about their entire business by talking a few times a month.

Know who your ideal audience is

You need to know exactly who your ideal audience is before you even get started. Since you have started a business, this part should be easy now. You need to know so you can find the events they are going to. You can then apply to speak at those events.

Determine what you want to tell them

You can approach your talks in a number of ways. You can see it as a workshop and get their participation. You can see it as an opportunity to tell your story. Whatever your approach, you need to know your audience, the products you want to promote, and the rules of the venue.

Create a website page

Create a section on your website for people who want you to speak so they can get information about why you speak, what you speak about, and other information about your talks.

Develop a demo video

You can add this to your site so that people can see parts of your talks. This is a great way to encourage people to include you as a speaker. When they can see how your speeches are going, they will be more likely to ask you to speak.

Collect testimonials

Whether it’s product testimonials or speaker testimonials, this type of content helps build a good reputation. If you want people to take you seriously as a speaker, make it a habit after your talks to ask people for testimonials using your phone’s camera or by submitting a form.

Find events your audience attends

When you know enough about your audience, find out what events they attend. Those are the ones you want to talk to. One tip is to stay for the entire event when and if you can, so that you can network to get more information from your audience.

Contact the event organizers

Once you’ve educated yourself, you’ll want to contact the event organizers. Submit the information that will make them look good and talk only about what’s in it for them, not about yourself.

Be willing to speak for free

When you start speaking, you will probably have to speak for free. But often the event organizers give hats to the speakers, as free tickets to the rest of the event. In addition, they will allow you to promote your product among their guests.

Practice and surrender

When you get a concert, refine your talk based on the people who come to see you. Practice until you can do it without much thought and stick to your time constraints.