The technology is fast-paced and the effect is something we all know about. With so many changes taking place due to the advancement of technology, the world of e-commerce is the one that has been affected the most. Even customers these days are tech savvy and prefer to shop online. Customers are much smarter than before, where they could be misled by prices and product quality. They know more than we think and they know how to find the perfect store to place your orders.

With technology so fast, it’s easier to track orders online and they can also choose how they want to communicate with their online retailers. E-commerce retail sales have increased since 2014. In 2017, sales increased to US $ 2.3 trillion by 2021 and are expected to grow to US $ 4.88 trillion.

Increase in e-commerce sites

There has been a tremendous increase in e-commerce sites. Almost all businesses are moving online today because they know that their buyers are waiting for them in line. Nobody has time to shop in stores because of their busy schedule, but with so many options online, everything has become easy. Most online stores have started displaying offers and discounts to attract customers. There are offers like “Get 20% off your first purchase”, etc. Today, there is nothing better than having time to sit at home and buy your favorite dress from your favorite brand. And then it is delivered home. Who doesn’t want this luxury? It also saves retailers money by not needing a store to display more than thousands of products.

Some acts

  • Average ecommerce conversion rates range from 3% to 4%.

  • US e-commerce sales reached $ 396 billion in 2016 and are forecast to grow to $ 684 billion in 2020.

Increase in mobile applications for e-commerce

All online businesses are moving to the mobile world. it’s easy for them to do business even while on the go. And shoppers love to use their mobile phone. 55% of businesses have a mobile-optimized website, a mobile app, or both. Every 1 in 4 dollars of e-commerce is spent on a mobile device. Here’s a look at the third quarter of 2017.

It facilitates the connection with its users through a mobile application. They can take advantage of offers while on the go and can complete purchases directly through the various payment options and payment gateways. Having a branded app on your phone tempts you to search for new arrivals or new offers, similar is the customer mind, which is why mobile apps are on the rise.

Pay on line

With the growth of e-commerce, there is a growing demand for advanced and dynamic online payment options. There is also a growth in payment technologies through websites and mobile applications. This makes buying and selling products easy and straightforward. There are also international payment services available that facilitate cross-border shopping with online payment solutions like PayU. With this, customers can pay while traveling without using their cards or other details. Save a lot of time and money for both customers and businesses. Payment gateways like PayPal have 70% higher payment transactions than non-PayPal transactions.

Retailers capture the attention of customers

Over the years, advertisers are rapidly encroaching on email notifications for mobile push notifications. With these features, marketers can capture the attention of consumers like never before.

Promotional messages that were previously considered spam can now be viewed directly by users on their mobile screen, updating them on new offers or products.

The personal shopping experience is growing

Nothing has changed when it comes to personalized attention while shopping. Every buyer wants a personalized experience with the growth of technology. Technology ensures that all shoppers feel good about some personalized offers just for them. Making use of technology to send a birthday and anniversary offer gives them the feeling of being important and remembered.

Express delivery and big discounts

Who doesn’t want a lower priced product without having to negotiate with merchants? Who does not want their product to be delivered the same day without going to the store. Competition and demand for both are increasing. This is sometimes challenging, but stores that offer a same-day delivery option with additional charges are becoming popular with consumers. Amazon is one of those sites that all consumers like today.

Social media

Social media has played a huge role in bringing customers closer to retailers. Customers can message brands directly and get quick answers to their inquiries. Customer service has greatly improved. In fact, brands have also started using social media platforms like Facebook, Twitter, Instagram, Pinterest, etc. for promotions. In fact, there are direct call-to-action buttons like “Buy Now”, “Buy Now” on these platforms that allow customers to buy directly from the page. They give customers the opportunity to discover the brand and see what else it has. to offer you

These are some of the ways that technology has had a great impact on e-commerce. These are not the only ways, but just some of the popular media that have impacted e-commerce and online businesses. These forms have played an important role in the transformation of e-commerce and have made it as great as it is today. Offers, discounts and multiple payment options open doors for small businesses to start online businesses with little investment.

conclusion

Mobile-optimized websites and mobile apps have changed the way people view e-commerce. It has become the preferred way of shopping for most of the people. Along with social media, mobile apps are helping businesses make higher profits through these platforms. In fact, some of them are starting their online businesses from home with little investment. In general, technology has impacted in the most positive way to help in the growth of e-commerce and all online businesses.