Remember when launching a mobile app was an essential requirement for organizations planning to go digital? The time archives and the new digital wave are here to conquer the world. Now having a mobile application is just a basic need for businesses. This new wave is not limited to just one technology or product. It goes without saying that to live up to end-user expectations, efforts must be directed in a direction that adds a value proposition to the business front line. A study by Forrester emphasizes the importance of knowing your digital predators. It also suggests that those who overlook this factor have a chance of falling behind their counterparts.
This article attempts to shed light on several factors that can help make your digital journey a rich experience.
Focus on creating a personalized experience for your customers
With the advent of the Internet of Things (IoT), digitization is spreading everywhere. Like it or not, most business strategists take it for granted that Google and Siri know best what actions we are taking and from where. There is no denying the fact that digital assets have become so merged in our day-to-day lives that life seems incomplete without them. According to many research companies, IoT will be directly proportional to customer expectations. Simply put, the faster the IoT grows, the faster and higher our expectations will be. It doesn’t matter if you are a B2B or B2C organization, your end users expect a first-class and personalized experience from your offerings. To stay ahead of their competitors, all companies adopt innovative techniques that have the potential to help them add agility while reinforcing the revenue generation cycle. Not all applications are the same, as are technologies. It must be verified that you are going to invest in the appropriate technology that can generate multiple benefits.
It is true that today’s digitally oriented customers shape their perceptions based on their ability to integrate their products or services. These expectations can only be met if companies collect comprehensive information about their customers, such as their requirements, the characteristics they are looking for, their budget criteria, and the evaluation of their demands.
Not all clouds are formed equally
It’s really difficult to become part of an end user’s personal value system, as it demands unrivaled agility and guts to take calculated dangers. If I have to define today’s world, I would rather call it a world of sensors, real-time data analytics, connected devices, and undoubtedly cloud computing. Here’s the catch, not all cloud computing platforms follow the same metrics or are designed with a standard scale. Most public cloud hosting providers focus on creating the cloud as a commodity. However, organizations that only consider the cloud as a utility model cannot yet take advantage of its full capabilities.
Related to this, a report from North Bridge and Wikibon suggests that the adoption rate of cloud computing is not only increasing due to its scalability and simplicity, but also because of its ability to add agility to a business. The report further states that the approximately 20% increase in the hybrid cloud rate is a testament to the earlier proclamations. Wikibon also predicts that in the next 10 years, hybrid cloud computing will dominate all other computing models.
Cloud Security Concern Doesn’t Go Away – Cloud Experience Matters
Clearly, cloud computing adoption is on the rise, and companies across all verticals with varying demands are leveraging it to achieve their stated goals. However, concerns related to security and cloud expertise are showing no signs of abating. Well this is due to the fact that the early cloud providers were more focused on cost. Apparently, many of the CEOs now believe that the cloud expertise, including security, compliance, and privacy standards, are essential to a cloud benefactor. Here, industry-wide experience in the cloud domain can help address these challenges.
The cloud is the future
Believe it or not, we have all entered a new era of cloud computing, where reliability and interoperability challenges begin to be linked to security regulation, privacy, and lockdown. Today, companies are very cautious when moving their business-critical applications and data between private and public cloud instances, so that all points of failure can be mitigated.
The next decade of the cloud will be defined by the practicality and level of agility it brings to its end users. It wouldn’t be surprising if it were mentioned that a single company will leverage multiple instances in the cloud to serve its different purposes such as marketing, accounting, HR, and operations.
Remember, don’t go for a cheap public cloud service provider; instead, focus on selecting a security-compliant and scalable bi-directionally provider. Not only will this help reduce operating costs, it will also help maximize ROI. Invest in a cloud that lives up to the always-on, always-on mantra, as it will ensure room for innovation and growth.
Now is the time to expand your conventional classification to a better and more innovative cloud space without compromising any of the necessary business factors such as security, performance, agility, to name a few.
