Category: Digital Marketing

Camtasia Studio – 3 easy steps

sia Studio Software or Camtasia screen recorder from TechSmith is a new easy-to-use video editing software that will help you create professional-looking presentations or screencasts. Create professional-looking blogs, videos, and presentations to impress your boss, clients, or even other students. For those who want to know how to create a video using Camtasia, follow these […]

Do I really need a lawyer to get a trademark?

As an experienced trademark attorney, I am frequently asked if individuals or small businesses need an attorney to register a federal trademark. The short answer is no, just like you don’t technically need a mechanic to change a car’s transmission or perform a major engine overhaul. However, in both cases, it is still advisable to […]

Top 5 negative organic search factors

Everyone is jumping on the search engine optimization bandwagon these days. With the cost of pay-per-click advertising skyrocketing as competition intensifies, many corporations are looking to organic search as a way to diversify and lower their overall cost per action. SEO is certainly not free, but it is very effective in attracting thousands of potential […]

Virtual PBX: A Simple Definition

What is a virtual switchboard? First of all, I don’t really like the term virtual PBX or private branch exchange, although it describes very accurately what a virtual phone system is. The reason I don’t like that term is because even though I just explained what PBX stands for, if you’re the typical small business […]

Information Security Management System: Introduction to ISO 27001

current scenario: Today’s organizations rely heavily on information systems to manage business and deliver products/services. They rely on IT for development, production, and delivery on various internal applications. The application includes financial databases, employee time booking, helpdesk and other services, remote access to customers/employees, remote access to customer systems, interactions with the outside world via […]

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