The popularity of online media has grown by leaps and bounds. Not just as a medium for interpersonal interaction and communication, online media now serve as a platform for small and medium-sized businesses to promote their businesses and enhance brand visibility in the online periphery. Social media marketing or SMM today forms an integral part […]
It is widely misconstrued that one must file a copyright with the Copyright Office to secure a copyright. While acquiring a record has its advantages, a registration with the Copyright Office is not required to secure rights. Instead, under common law, copyright is automatically created when it is first fixed in tangible form. As long […]
Big brands are easily recognized by their logos. But why, when a logo can be associated with a brand, is the brand automatically assumed to be a great brand? That’s the trick folks. That is what the logos are designed to make you understand. Smart organizations express their greatness and quality through their creative logo […]
Companies continually launch marketing campaigns in an effort to promote their brand and increase their sales. Some of them are very successful: Carlsberg’s slogan and advertising of “probably the best lager in the world” generates an excellent reputation and brand awareness. This then contributes to increasing sales and ultimately increasing profits. However, many of these […]
I was at the hair salon today and my stylist told me that she had an online business selling human hair extensions aka weaves. She was unhappy because she was not earning money. So I asked her “what is her business concept and marketing plan?” She replied that she was wholesale to other hairdressers at […]
A monitor is the main output device of a computer. The two main types of monitors in use today are the liquid crystal display (LCD), also known as a flat panel display, and the cathode ray tube (CRT), which is older technology. Each has advantages and disadvantages. Most of today’s older monitors use cathode ray […]
When it comes to important points that you can’t afford to overlook when it comes to marketing, maintaining, and future-proofing your website, proper keyword usage is at the top of the list. Without including popular keywords and search terms in your site design, potential customers of your eCommerce store or readers of your blog will […]
There are different ways and platforms to earn money online, one of them that has gained popularity recently is drop shipping through Amazon. Many people are making thousands of dollars doing this business. Drop shipping has its advantages over the conventional online store where you have to stock the products in your store and ship […]
The phrase “Content is King” dates back to the 1990s. It is only recently that most businesses have discovered the benefits of posting good quality content for marketing their business. It has also been seen that many companies often try to cut their budget and hire in-house writers to develop content for their websites. In […]
We’re soon at the end of another year, and if you’re like me, you’re keeping your eyes focused through the windshield instead of the rearview mirror. The philanthropic sector continues to evolve, like everything else in society, due to forces like wealth, technology and globalization. When I started my nonprofit organization over a decade ago, […]
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