YouTube is one of the five most visited sites in the world and has been a great resource for information, entertainment and fun. It has also become one of the most successful marketing tools in the web hemisphere. Yes, marketing. You can believe? People, along with major companies, are using video as part of their marketing campaign to speed up sales or get the viewer to take some kind of action, be it joining your mailing list, visiting your website, or buying goods. or services of the marketer.
Well, what does this have to do with artists? Much. Just as large corporations and freelancers are using YouTube as a way to market their products, artists can too. That’s how.
Videos are different from text and still images because videos allow viewers to get a glimpse of who the person in the video really is. Viewers can tell if you are entertaining, funny, informative, or boring. So if you have a video of yourself, as an artist, people can see you and maybe like you, which causes them to do business with you in some way. If you decide to go the YouTube route, there are a few things that, as an artist, you should consider.
First, post videos of yourself creating your artwork in your studio or classroom.
You want people to see a taste of what it’s like to be in your world. As you shoot the video, you can talk a little about how your work is created from start to finish. This type of video can serve as an artist statement for anyone who ever comes in contact with your video. You can post this type of video on your blog or site to serve as just that, an artist statement.
Second, create videos where you have an art show or art show, especially if you have a lot of people in the show.
This gives viewers the feeling that you are a professional and that you have some recognition from collectors and buyers. It’s also great to see people socialize and mingle in one place dedicated to you. So definitely post videos of yourself having an art show.
Third, use your videos to drive people to your site, blog, Facebook page, or whatever.
This is the most important thing you can do. You definitely want people to go to the main location where you sell and promote your art on the web. Again, whether it’s Facebook, a website, or a blog, you want to have the link or URL somewhere in the video. It has been said that it is best to have it at the beginning of the video and at the end. You also want to have a direct link to your site or fan page first in the description box next to your video. You can put this right after uploading your video.
If uploading a video and making a video is new to you, don’t panic too much, it’s so easy to get started. If you don’t know anything about videos and YouTube, just ask a family member, especially a teenager or college student, and I promise they can point you in the right direction. Also, don’t worry about the type of camera you should use.
There are so many inexpensive cameras that you can buy under $ 100 that will allow you to upload your video directly to YouTube. If you remember these few things that I mentioned, you can’t go wrong getting a response when using videos to market your artwork.
