If you want to know who is visiting your site, what they do while on your site, and why they leave, then you need to be concerned with web analytics. Web analytics are essential if you want to learn about the people who visit your site. Web analytics can also help you determine which sales pages are performing well and which are not. Lastly, web analytics helps you determine which keywords drive the most traffic to your site. There are many benefits to web analytics, but below are the top 5 benefits.
Benefit #1 – Traffic Count
Have you seen the counter?yes at the bottom of web pages showing how many visitors have come to your site? The good thing about web analytics is that you can get much more accurate information. You can break down your visitors by how many are new visitors and how many are repeat visitors. You can also determine what pages they viewed from your website.
Benefit #2 – Individual Visits
Now that you know how many visitors have come to your site and whether they are new or repeat visitors, you can collect information about the people who visit your website. For each person who visits your website, you can find out what was the first page they visited and what was the last page they visited before leaving your site.
Benefit #3 – Total Time
Now that we have a good idea of our site’s visitors, you’d like to know the total time visitors spend on your site, as well as the path they took through your site. You can use this information to determine how people navigate your site.
Benefit #4 – Visitors
The fourth benefit of web analytics is that you can determine the links that brought your visitors to your site. Visitors come to your site from some other link or directly to your site.
Benefit #5 – Keywords
Lastly, and most importantly, is determining the keywords people are using to get to your website. If you determine that visitors are using specific keywords to find your site, then you want to optimize your site for those keywords. This is a great opportunity to optimize your content to what your visitors are looking for when they visit your site.
As you can see, there are many benefits of web analytics. Ultimately, the benefit of Web Analytics is to make your site more relevant to your visitors.
