Many browsers now use ad blocking technology to attract users. This technology prevents things like banner ads, pop-up ads, and even basic click ads from appearing in your window, making your browsing ad-free. Although this is useful for the user, many Internet companies feel threatened by this technology, fearing that they can no longer get their message across to the public. However, in truth, ad-blocking technology can work in your favor, if you have experience with it. Here is how:
1. Ad blocking saves you money. The problem with the pay-per-click style of advertising is that you take a hit even if someone accidentally clicks on your ad, and this type of accident is extremely common. Each click may only cost you a hundred or two, but it adds up quickly. With ad blocking, you no longer have to worry about accidental access.
2. Ad blocking forces you to be more creative and therefore stand out. Banner ads, pay-per-click ads, and pop-ups are boring and easy to ignore anyway. Since they are no longer reaching people, you need to work a little harder on your advertising and visibility efforts. Creativity means you’re more memorable, which means you have a better chance of attracting customers.
3. No matter how prevalent ad blocking is, not everyone will use it anyway. Ad blocking sometimes costs extra as part of a subscription fee, is part of a search engine people don’t like, or someone may decide to turn it off. Regardless of the reason, ad blocking will never cover the world, so why worry about it?
4. Random ads scattered across the internet should only be a fraction of your campaign. To be truly successful, you need to have visibility across multiple cordons online, not just one, so if you lose your banner ads, you need to have a contingency plan in place anyway so you don’t get stuck.
5. At the very least, you have one less type of marketing to worry about, which means you can spend more time on other varieties that work better or expanding your business in general. Ad blocking is nothing to fear for an organized, creative and savvy internet business owner. It’s just one more thing you need to overcome on your mission to become a successful online business owner.
