Sometimes it is difficult to come up with new content ideas. You know that Google and the other search engines reward new and submitted content on a consistent basis. This can be a difficult situation when the old noggin is not generating ideas for new content.

Fortunately, you’re probably sitting in a goldmine of new traffic right now … your old blog posts.

You can simply repurpose your current posts to make them fresh, giving you new traffic bait without a lot of time or trouble. A big benefit here is speed. It doesn’t take as long to rework your old blog posts as it does to create new ones.

The following 5 practices are methods that successful bloggers use to create more traffic, without creating entirely new content.

1. Link to other posts and pages on your blog

Google spiders love internal links. This is when you link from one page or post of content on your site to another. This simple trick can keep readers on your site longer, alert your readers to relevant content, and also increase the average amount of time each visitor spends on your blog. All of those things are great for SEO, which means more free organic traffic.

2. Rework your titles

You may read an old blog post and think that it is pretty fabulous. It may not need any changes. You can have keywords and related words and phrases, your captions move the reader down the page, and you have a strong call to action. Why not just change the title? This is only recommended for posts that you think may underperform. No need to change something if it is not broken.

3. Share your popular blog posts on social media

It doesn’t matter how old they are. Your most popular blog posts are popular for a reason. Every month, take them back to the trenches of social media, where they can go fight for you.

4. Make short posts longer

Did you know that posts of 1500 words or more generate more traffic than shorter posts? This is free generic traffic that you don’t have to pay for. Reinforce the length of your current shorter posts, making them rich in value as you go.

5. Improve the readability of your posts

Nobody likes to read a large block of text. Divide your content. Add subtitles. Use underlining, italics, bulleted lists, images, and videos to make an old, outdated blog post fresh and enjoyable.