Social networking is considered the number one daily activity among Americans and 76% of Facebook users worldwide visit the site daily. An average time spent sending emails and Google is more than anything else. A research concluded that 93% of marketers use social media platforms to promote their business. Social networks are getting bigger and bigger every day. If you’re not using social media for your brand, you’re simply ignoring a large number of customers. Here are some social media strategies to increase your online presence.
Create a game plan and stick to it
Not having an execution strategy means your content is a total waste. Set limits for the number of tweets you want to post per day. This number can vary depending on the requirement, but you should post at least four tweets in a day just to establish a baseline. Before you set a fixed number, study your competitors first, study SMO Company, how much they post in a day because it’s important to be active but not too active. Compile your content so it’s easy to read and handy when needed. Prepare your content a week in advance, but also be ready to make changes accordingly.
Treat each social media platform as an individual entity
Each platform should be treated as a different or separate entity. There is content that you can share on all platforms and there is other content such as jokes that are not suitable for LinkedIn. You need to make a strategy so that the content is suitable for each platform. You can share company related things on LinkedIn, but since Instagram is a more visual platform, you need to share more images to attract more audience to your account. While you can share almost anything on Twitter and Facebook, these are platforms where you can share your views on a particular topic, or you can ask others to share their views as well. Paying attention to the demographics of your followers on each platform helps you prepare content that may appeal to them.
Go above and beyond in customer service
Every time a visitor doesn’t get a response when they post to your Facebook page or tweet in your direction, trust is lost. Due to this lack of communication, you will turn to your competitor (SMO Media Agency) to get all the answers to your questions. But if you respond on time, you will be very impressed and flattered by your company. Higher are the chances that he will become one of your loyal customers. Responding on time and solving the problem are two of the key points to win the heart of your customer and retain them forever with your brand. It’s humanizing to take the time to answer a personal query that also builds your authority. Sometimes people make negative comments on your accounts, so without panicking, see what you can do to turn that negative comment into a positive one. Increase the level of your services; Ask each client what are the things or areas in which they think you lack. Improve those things so that the next time the customer comes back to you, they can feel the change and can appreciate you for not ignoring their feedback.
Embrace the mishaps
In this fast-paced world of social media, mistakes are inevitable. Accept these setbacks instead of just ignoring them. Small mistake like missing comma is not that important to make an announcement, people must have already noticed it and decided to ignore it, but if you keep posting it, it will just create a mess. But sometimes the problem is bigger than that, like delivering the wrong product, in which case respond proactively by actively apologizing and tell your customer what your next step will be so your customer knows you are actively working. to make things right. No matter how big a mistake you’ve made, don’t feel sad, instead embrace them, apologize for them, and make things right.
go on and talk
Tracking is often considered time consuming and tedious. But it only takes a few hours a month to track things, to track whether or not your strategy is generating the right results. What are the things you can change to further increase your production? Always keep track of your number of followers, reach of your post, post sharing, likes on a particular post, in what period of time the audience responds the most. Keep a list of hashtags that are suitable for your business and others that may not be suitable for your brand but have a large number of reach. Study what your competitors do, follow them and get ahead of them.
