Blogging is one of the most important tasks you can undertake, and it needs to be done consistently for the best results. However, regulating this particular task can tend to wear down even the bravest of souls, unless they are properly inspired. Now if you’re blogging to make money, it’s definitely a source of inspiration, as business blogs require traffic if you expect to get paid to blog. But is one source of inspiration enough to do what is necessary to maintain business blogs sufficiently, since their development takes time? Maybe, if you’re exceptionally motivated, but if you’re not, take heart, there are other subtle but significant benefits that occur with each new update to your site.
Here are 5 major benefits for anyone who blogs to earn money that accumulates with each new post you publish.
Online presence!
Business blogs, like non-profit blogging platforms, can “ping” search engines with every new post. People also become loyal to what you have to offer and also refer their friends and/or colleagues to your site. Many will share your link with others on social networking or bookmarking sites. The point is that your blog helps to ‘explode’ your presence on the Internet!
Credibility!
As long as the information you post is useful, with each new update to your site you will build credibility with your readers. When you blog to make money, the credibility you gain with others is crucial to increasing the effectiveness of your marketing.
Traffic!
As already “hinted” above, your blog offers you many opportunities to generate traffic, and best of all, it usually requires no extra effort on your part. Search engines favor these sites as their content is often updated frequently, so you’ll see more traffic from them. Viral marketing is also important with blogs because of referrals and link exchange. Business blogs, if properly maintained, can be traffic magnets, which is another reason for their popularity!
Validation!
The interaction found in a typical blog helps validate the site when new visitors arrive. Usually, people will look at the comments to “judge” the popularity of the site even before reading any content. The comments left serve as a type of ‘social proof’ to others that the site is worth visiting. Also, keeping an archive readily available demonstrates how the site has evolved and adapted. Show the story!
Dirty!
Whether you market your site with ads and/or other offers or just build a list you can promote, you can get paid to blog! Think of business blogs as online stores that allow customers to meet and discuss topics of interest to them. Whether they make purchases or not is irrelevant as long as your discussions or the content presented to them is satisfactory. If this is the case, they will be back!
As important as blogging is to the success of any business blog, maintaining the necessary consistency can be a challenge. Now if you expect to get paid to blog, you have a great source of motivation, however is this enough? When it comes to keeping a site updated frequently and over a long period of time, it helps to have multiple sources of inspiration. The 5 benefits listed above are subtle and often overlooked, but they are of great importance in the development of any business blog. Best of all, these benefits grow and multiply with each new update to your site. So next time you post new blog posts, remember how significantly a single update can benefit your business, and in many different ways too!
