Having a real estate blog is an effective marketing strategy that helps increase community visibility and connects you directly with your potential and existing clients.

It also gives you an efficient lead generation system and allows you to gain authority on the topics you are blogging about.

Blogging Done For You is a great way to keep your blog updated with new content so your readers keep coming back to you for more information. However, before we delve into this topic, let’s explore why you should have a blog in the first place.

Why a real estate blog

Through a blog, real estate agents can improve consumer perception and build trust by doing the following:

  • Publish high-quality informative posts
  • Consistently be perceived as an authority in your market with blogs
  • Interact and have good conversations with the readers of your blog.
  • Let your personality shine through: prospects look for background information before talking to agents
  • Demonstrating your talents and professional skills.

A real estate blog will help you do all this.

Real estate blog content made for you

You can buy high quality pre-written blog content from a real estate blog content service.

In one example, you might get 20 professionally written blog posts per month on high-quality real estate-related topics that your clients and referral partners would find interesting. The good news is that you don’t have to spend hours and hours researching and writing the content. Simply copy and paste the articles to your blog and schedule them to post.

The content is “ghostwritten”, which means you can also take full credit as the author. You can even spend a few minutes customizing the content for your local market, adding local keywords for better search engine placement, and giving your personal thoughts on the article and how it affects your market and customer base.

Automated Blog Content Channels

Just like it sounds, an automated content channel system uses custom software to publish high-quality, professionally written real estate blog posts directly to your WordPress or Blogger website.

Like the ghostwritten blog content option above, this content automatically appears on your website every business day and makes you look like a real estate expert.

With this option, you don’t even have to log in to copy/paste and publish. We simply set up the software to post to your existing blog website and it works automatically.

Automatic blog content channel publishing software keeps your blog packed with fresh, keyword-rich content to give it the necessary boost in search engines, as well as stay ahead of your sphere of influence consistently and professionally.

It’s effective, hands-free in nature, reliable, cost-effective, and takes off on its own once you set it up.

guest blog

Guest blogging helps increase website traffic. It’s a great way to get additional exposure on the web. Additionally, invited bloggers will also have an incentive to promote your site with their post.

A great way to use guest bloggers is to ask other industry professionals you get referrals from to write guest posts about your industry.

For example, ask the mortgage lending professional of your choice to write a guest post about a current loan program or a special market update. They get a chance to showcase their market knowledge and you get a high-quality blog post for free.

By far, guest blogging saves you time. Having to keep posting to your blog can be time consuming and many real estate agents just don’t have the time. Unfortunately, if you don’t post regularly, your blog will crash and burn.

By hiring professional blogging services, you will be provided with a lot of content to maintain the quality of the blog. You also don’t have to coordinate content with your guest writers with a professional service. Everything is arranged for you.

real estate blog it’s definitely something you want to incorporate into your real estate marketing strategy and is a responsive and reliable form of social media. It has shown great results for any business owner and will surely do the same for real estate agents who know the value and concept of blogging.