PageRank (PR) is a mathematical algorithm that Google uses to rank website pages in their search results. According to Google, Pagerank determines the importance of a website by counting the number and quality of links to pages on the site. The basic assumption is that top sites tend to receive more backlinks from other websites. […]
Branding is one of the most vital components of any business enterprise, large or small, retail or b2b. A powerful brand approach gives you a significant advantage in increasingly aggressive markets. However, what exactly does “brand” mean? How does it have an effect on a small business like yours? Basically, your brand is your promise […]
Do you cringe at the thought of trying to promote your business? Do you feel like “selling yourself” or selfishness? Many people are not comfortable with the marketing dimension of running a business. This leads to internal frustration for many and internal conflicts. Whether this stems from one’s passion for one’s true interests, an aversion […]
In Building a Winning Organization, Dylan Stafford shares his hard-earned secrets on how to build an organization that keeps employees happy and keeps customers coming back. In addition to drawing on his academic experiences as UCLA Dean of Admissions for its Business Management Program and his work in corporate America, he also shares the perspectives […]
Digital marketing has various forms and you can keep learning about the net and its applications continuously. Marketing is all about sites and apps. Digitized versions of traditional media allow you to stay ahead of the curve in business, but for that you have to get up and running with new inventions online and stay […]
Previously described in fictional stories or movies, augmented reality in business has become a reality with the technology now used in everyday life. This change took place a few years ago and is expected to boom in the digital world with even more significant impact. Augmented reality combines the data of a real or real […]
If you have experience managing a project, you know the importance of the Project Initiation Document (PID), but were you aware of the importance of a similar document when initiating a business process improvement (BPI) effort? While you might not think of a BPI effort as much of a project as a system implementation, you […]
Today, it’s critical to measure the results of your practice using key performance indicators to determine areas for improvement. Discovering such areas and implementing a solution can lead to an immediate increase in the profitability of your practice. This article discusses key performance indicators that can be used to determine where areas for improvement lie. […]
The importance of quality web content In this digital age, your online presence and quality largely determine your success. Online presence includes your website and other web content related to your business including, but not limited to, text, images, videos, articles, newsletters, and forum posts. Quality web content can drive visitors to your website and […]
The web world is full of information, but the typical attention span of a person online is that of a goldfish. In this scenario, videos take the lead in trying to attract the attention of online users. The current rise in popularity online for businesses or individuals is well defined by the promotion of visual […]
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