Randall Rothenberg’s “Where the Suckers Moon”: A Case Study in Ads Too Good
Put yourself in this position: you make good, solid, scruffy cars. People buy them. Some years, people buy a few. Some years, people buy a lot. Which of the following would you like: No ad agency at all. Hopefully, people will remember your brand or read Consumer Reports and check price tags. An advertising agency […]
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