If you have been cultivating an area using traditional methods, you have probably tried to service an area of two to three hundred homes. You probably send pieces of direct mail several times a year, offering a free home assessment or other marketing offer. Maybe you even go door-to-door a few times a year. Most people are not at home or do not open the door and you leave your card or notepad on the front steps.
Welcome to the new millennium. Farming can now be done using technology that will allow you to reach thousands of households more easily and efficiently than you could reach a few hundred before. One of the best ways to do this is by starting an agricultural blog.
A blog is a website that allows you to write or post as often as you like and deliver your message to anyone who has subscribed to the blog feed or visits the website. With a click of the mouse, your message can be in front of your farm owners at a convenient time for them to read what you have written in your post.
It is relatively easy to start a blog. They are available for free in some places or for a fee of less than five dollars each month in others. Blogs that have a monthly or annual fee will generally offer more options and features than free blogging services. It is up to you and you should experiment with the ones you are considering.
You will want to give your blog a name that has meaning to the people who live in your farm area. Don’t use your name unless everyone in the area knows you. It is best to use a name that is relevant to the neighborhood. My agricultural blog is called Plum Canyon Neighbors. When people receive an email with this subject line, they know that it is important information from me about events in their area.
Give blogging a try as a way to market your farm. You will find that it is so easy and effective that you will be glad you started one.
