Are you a used car dealer looking to increase your profits? If so, you need to market your business. After all, you won’t make a sale if no one in your community knows about your dealership’s lot. While having a good business location is important, your dealership can still be profitable with these dealership marketing and advertising tips.
Post Ads on Craigslist: There are two ways to advertise your used car dealership on Craigslist. First, post an ad for why. Take one of the vehicles you have for sale and create a listing in the cars for sale section. At the bottom of the list, indicate that you have more cars available. Then provide a link to your website, your phone number, or the location of your lot. You also have a business that provides a service, so you can advertise your business in the small business or services section of Craigslist.
Response to Wanted Car Ads: You will also find that on Craigslist and many other classified websites some sellers say “I want a Ford Focus; preferably for $ 5,000 or less.” Why don’t they go find a used car themselves? Why when someone like you responds to your ad? This is how many bargain seekers and lazy buyers think. So look on Craigslist and other classified websites. Even if a salesperson is looking for a Ford Focus, they can provide you with information on other similar vehicles that they have for sale.
When responding to wanted ads online, be sure to indicate that you are calling or emailing in response to your wanted ad. This ensures that your contact is not mistaken for a cold calling sales pitch.
Promotions: Nothing generates more interest than getting something for free. You have a used car dealership, so why not give away a free car? Make a big business by hosting a barbecue, have a local radio station attend, etc. Even the smallest ticket items, like a television, that anyone who tries to drive can earn, will generate positive attention for your used car sales business. You might be surprised at the amount of interest that events like these generate.
These are just a few of the many ways you and your dealership can generate interest, customers, and profits. As a reminder, any form or marketing (no matter how small it may seem at the time) is likely to have a positive impact on your results. Good luck!